So I got to thinking about that whole "GE product placement" rant in my post the other day. Is product placement really such a bad thing? Raising a child today is very expensive. If I were to send my child to Harvard (hey - s/he has Rae's genes too - it could happen) for four years today it would cost me $180,000. Forget about inflation. And don't even get me started on all the furniture and clothing and stuffed animals and diapers and general baby stuff we're going to need to buy.
How does one pay for all of that?
Well my friends, I'm glad you asked.
Think NASCAR - but on a baby scale. Everyone loves babies. Everyone loves to look at babies. What I'm proposing is a two step plan.
STEP ONE: THE ULTRASOUND
I've worked up this prototype to show what is possible at this stage. I figure the kid's got room for two, maybe three logos right now. As s/he grows, more logos. More logos means more income. I figure that given the media attention a plan like this would bring - I could charge $1K a month per logo. Easily.
Let's assume you could add another logo for every month of growth. That's $42,000 before s/he is even born.
STEP TWO: CONGRATULATIONS, IT'S A BILLBOARD
Now you have a baby. A real, live baby. Everyone likes babies. They like to look at them, hold them, poke them with sticks, go all goo-goo face with them. Long story short - people pay attention to babies. Now, think of them as a captive audience. Instead of shirts adorned with little pink bunnies - I give you Nike. Instead of onesies with a happy hippo - McDonalds.
Now, these logos won't just be seen in person. Oh no, not in the age of the personal computer. Everday, photos are distributed to friends and family across the globe. I figure you have two, maybe three years before the "cute factor" wears off and you have just another kid. Picture a baby jumper that replicates one of those NASCAR outfits. How much money would that bring in? I don't think I can even count that high.
I'm just going to sit back and let the offers come rolling in now. If this gets off the ground, my kid won't have to get good grades to get into Harvard. We'll just buy the school.